This week’s strategy
It is harder to get a new customer than it is to keep one.
Must customers need to know you, like you and trust you before they do business with you. This can be hard work on your part to woe them to your business. After all that work you would definitely want to keep them.
Some business places may be still closed as a result of the pandemic, however instead of complaining, take the time to maintain your customer data base.
– A quick call to see how they are going would go a long way with the relationship.
– Send them a thank you card. After all they have stayed with you for so long.
– Send them a birthday card, or a card for some other event they may be celebrating. There are so many virtual cards that you can use.
– Have a sale just for your customer data base. They would feel very special or go through and see who are your longest customer relationships and send them a card or provide them with a discount.
Whatever you do keep in touch with your customers as you would need them when you re-open,
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